Engineering

Mobile App Launch Board

Coordinate every team around a single mobile app launch date

Shipping a mobile app release means syncing engineering, QA, design, and marketing on one timeline. The Mobile App Launch Board gives every team a shared kanban board to track build readiness, store submission status, and go-to-market tasks in one place. Instead of scattered spreadsheets and Slack threads, each task moves through clear columns so anyone can see what's blocking launch at a glance. Use the MCP server or REST API to keep the board in sync with your CI pipeline, or manage it directly from the macOS app with keyboard shortcuts and the command palette for fast triage during launch week.

kanboard.io/templates/mobile-app-launch

Template preview

Mobile App Launch Board

5 columns
Backlog

Capture all launch-related work before it's scheduled into a sprint or release window.

3

Draft App Store screenshots for new onboarding flow

Design team to produce updated screenshots reflecting the redesigned first-run experience.

Write release notes for v2.4.0

Summarize new features, fixes, and known issues for both app stores.

Set up crash reporting alerts for launch week

Configure thresholds so on-call engineers get paged if crash rate spikes post-release.

In Progress

Track tasks actively being worked on by engineering, QA, or marketing.

3

Fix push notification deep-link regression

Notifications opened from lock screen are not routing to the correct in-app screen on iOS 17.

Localize App Store listing for 5 new markets

Translate title, subtitle, and description copy for DE, FR, ES, PT-BR, and JA.

Run final regression pass on checkout flow

QA to verify in-app purchase and subscription upgrade paths on physical devices.

Store Review

Hold tasks that are submitted and waiting on Apple or Google review.

2

iOS build 2.4.0 submitted to App Store review

Monitor App Store Connect for reviewer questions or rejection notices.

Android build 2.4.0 submitted to Play Console review

Track Play Console status and respond to policy flags if raised.

Launch Ready

Tasks approved and staged, waiting for the coordinated go-live moment.

3

Schedule App Store release for phased rollout

Set staged rollout percentage and confirm release timing with marketing.

Prep customer support macros for launch FAQs

Support team to have canned responses ready for common launch-day questions.

Finalize launch day social media posts

Marketing to queue announcement posts across all channels for coordinated release.

Live

Confirm tasks are complete and the release is fully live in production.

2

Confirm v2.4.0 live for 100% of users

Verify phased rollout reached full availability on both platforms.

Monitor crash-free rate for first 24 hours

Engineering to review dashboards and flag any spike requiring hotfix.

How to run this board

Step 1

Add every launch task to Backlog as soon as it's identified, tagging owner and target team.

Step 2

Move tasks to In Progress once an engineer, designer, or marketer starts active work.

Step 3

When a build is submitted to Apple or Google, move its task to Store Review and wait for approval status.

Step 4

Once approved, move tasks to Launch Ready and hold until the coordinated release window.

Step 5

After confirming full rollout, move tasks to Live and archive completed launch items.

AI agent usage

Run it with AI agents

Open MCP setup

An AI agent connected via MCP can keep the Mobile App Launch Board current by creating tasks from CI/CD events, moving tasks between Backlog, In Progress, Store Review, Launch Ready, and Live as builds progress, and flagging blockers before a scheduled release window.

## Mobile App Launch Board
This project uses columns: Backlog, In Progress, Store Review, Launch Ready, Live.
- When a build is submitted to an app store, use move_task to shift the related task from 'In Progress' to 'Store Review'.
- When store approval is confirmed, move the task to 'Launch Ready'.
- Only move tasks to 'Live' after rollout is confirmed at 100%.
- Use create_task for new launch items discovered during standup, and keep total tasks under the plan's 25-task limit on the free tier.
Create a task in Store Review for the Android v2.4.0 submission and link it to the iOS submission task.
Move the push notification deep-link fix from In Progress to Launch Ready once QA signs off.
List all tasks currently in Store Review so I can check which builds are still pending approval.

Learn more about the board-centric workflow in Kanban for AI Agents or open the MCP guide.

Frequently asked questions

Can I use this board for both iOS and Android releases at once?

Yes, tasks in Store Review and Launch Ready can represent either platform; just tag the task title with iOS or Android so teams can filter at a glance.

How many tasks can I track on the free plan?

The free plan supports 1 project with up to 25 tasks total, which comfortably covers a single release cycle across the 5 columns in this template.

What happens if our launch needs more than 25 tasks?

Upgrade to the pro plan for $12/mo or $96/yr to remove the 25-task limit and manage multiple concurrent releases or larger launch checklists.

Can I connect this board to our CI/CD pipeline?

Yes, use the MCP server or REST API to automate task creation and column moves as builds are submitted, approved, or rolled out.

Is there a desktop app for managing the board during launch week?

Yes, the macOS app supports keyboard shortcuts and the command palette so you can quickly triage and move tasks during a fast-moving launch.

Can an AI agent manage this board automatically?

Yes, connect an AI agent through the MCP server so it can create, update, and move tasks between columns like Store Review and Launch Ready based on real release events.

Related templates

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Sign in and use the template to create a project with columns and sample tasks.

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