Behind-the-scenes reel: how our team ships features
Short video concept showing the product team standup, tie to upcoming release.
Marketing Content
Social Media Board
A Kanban Template for Planning, Approving, and Repurposing Social Posts
Managing a social calendar across multiple channels means juggling drafts, approvals, publishing dates, and repurposing ideas without losing track of what's live where. This Social Media Board template gives marketing and content teams a kanban board that turns scattered post ideas into a clear pipeline: from first draft through internal approval, scheduled publishing, and finally repurposing into new formats. Each column maps to a real stage in a content team's workflow, with sample tasks you can edit directly or hand off to an AI agent via the MCP server to keep the queue moving without manual board updates.
kanboard.io/templates/social-media
Template preview
Social Media Board
5 columns
Idea Backlog
3Capture raw post concepts and content angles before they're drafted.
Customer quote carousel
Pull 3 strong testimonials into a carousel post for Instagram and LinkedIn.
Poll: biggest social scheduling pain point
Twitter/X poll to spark engagement and surface content ideas from replies.
Drafting
3Write and design the post copy, captions, and creative assets.
Draft caption for product launch announcement
Write primary caption plus two shorter variants for Stories and X.
Design carousel slides for feature comparison
5-slide carousel comparing old workflow vs. kanban board workflow.
Write thread on remote team collaboration tips
8-tweet thread with a CTA linking to the blog post on async work.
Approval
2Route drafts to stakeholders for review before scheduling.
Get legal sign-off on customer testimonial post
Confirm permission to use customer name and logo publicly.
Manager review: launch announcement copy
Check tone and messaging alignment with launch brief.
Scheduled
3Approved posts queued with a confirmed publish date and channel.
Publish launch announcement across all channels
Schedule for Tuesday 9am: LinkedIn, X, Instagram simultaneously.
Post customer quote carousel
Scheduled for Thursday, tagged with #customerstory.
Publish remote collaboration thread
Schedule for Monday morning to catch weekly planning mindset.
Repurpose
2Take published posts and adapt them into new formats or channels.
Turn top-performing carousel into a blog post
Expand the feature comparison carousel into a long-form article.
Clip reel into short-form for TikTok
Cut the behind-the-scenes reel into a 15-second TikTok version.
How to run this board
Step 1
Capture every post idea in Idea Backlog the moment it comes up, even if it's just a rough angle.
Step 2
Move ideas into Drafting when someone commits to writing copy or designing assets for them.
Step 3
Route finished drafts to Approval and tag the reviewer responsible for sign-off.
Step 4
Once approved, move tasks to Scheduled with a confirmed date and channel noted in the task.
Step 5
After a post goes live, move it to Repurpose to track how it gets adapted into other formats.
AI agent usage
Run it with AI agents
An AI agent connected via the MCP server can keep this social board moving automatically: pulling new ideas into Idea Backlog, nudging stale drafts, checking approval status, and creating repurposing tasks once a post is marked scheduled or published, so your team spends less time on manual board upkeep.
This project uses a 5-column kanban board: Idea Backlog, Drafting, Approval, Scheduled, Repurpose. When creating tasks, add new content ideas to Idea Backlog. When a post is approved, move its task from Approval to Scheduled using move_task and confirm a publish date is in the description. When a task in Scheduled is marked done, create a corresponding task in Repurpose suggesting one new format (blog, thread, or short-form video). Use list_tasks to check for stale items sitting in Drafting or Approval for more than 3 days and flag them.Check the Approval column and list any tasks waiting more than 2 days for sign-off.
Create three new Idea Backlog tasks based on last week's top-performing posts.
Move the launch announcement task from Scheduled to Repurpose and suggest a blog post version.
Learn more about the board-centric workflow in Kanban for AI Agents or open the MCP guide.
Frequently asked questions
How many social posts can I track on the free plan?
The free plan supports 1 project with up to 25 tasks total, which covers a solid rolling queue of ideas, drafts, and scheduled posts for a single channel or small team.
Can I add more columns for specific channels like Instagram or LinkedIn?
Yes, you can customize the board and add up to 6 columns total. Many teams split Scheduled into channel-specific columns if they need finer tracking.
Does this template support approval workflows with multiple reviewers?
The Approval column is designed to hold tasks until sign-off; you can use task descriptions to note which reviewer is responsible, and move tasks forward once approved.
Can an AI agent manage this board automatically?
Yes. Using the MCP server, an AI agent can create, update, and move tasks between columns, letting you automate idea capture, approval checks, and repurposing suggestions.
What happens if I exceed the 25 task limit on the free plan?
You'll need to archive or delete completed tasks, or upgrade to the pro plan ($12/mo or $96/yr) for higher task limits and additional projects.
Is this board accessible outside the browser?
Yes, the board works through the kanban board interface, keyboard shortcuts and command palette for quick navigation, and there's also a macOS app available.
Related templates
Ready to create this board?
Sign in and use the template to create a project with columns and sample tasks.