Product Startups

Customer Feedback Board

Turn scattered customer feedback into a prioritized action board

Customer feedback arrives everywhere—support tickets, sales calls, app store reviews, social mentions—and most of it never turns into action. The Customer Feedback Board gives product and support teams a single kanban board to capture every request, tag it by theme, and move it from raw input to shipped follow-up. Instead of a spreadsheet nobody updates, you get columns that mirror how feedback actually gets triaged: new submissions land first, then get grouped into themes, then get scheduled as real tasks, and finally get closed out with a note back to the customer. Because the board runs on the same MCP server and REST API as the rest of your workflow, an AI agent can log incoming feedback as tasks automatically, cluster duplicates, and nudge you when a themed pile of requests is big enough to justify a roadmap item.

kanboard.io/templates/customer-feedback

Template preview

Customer Feedback Board

5 columns
New Feedback

Capture raw, unsorted feedback the moment it comes in from any channel.

4

App crashes on CSV export (support ticket #4021)

Customer reports export button freezes app on Windows 11; attached screenshot.

Feature request: dark mode for mobile app

Submitted via in-app feedback widget by 3 separate users this week.

Sales call note: enterprise prospect wants SSO

Flagged by AE during demo call; blocking a $40k deal.

App Store review: confusing onboarding flow

1-star review mentioning unclear first-run setup steps.

Themed & Triaged

Group related feedback into named themes so patterns are visible before work is scheduled.

3

Theme: Onboarding confusion

Merges 5 pieces of feedback about unclear setup; candidate for onboarding rework.

Theme: Performance on large exports

3 tickets referencing slow or frozen exports over 10MB.

Theme: Enterprise auth requests

SSO and SCIM requests bundled from 4 sales conversations.

Scheduled Follow-up

Themes or individual requests that have been turned into committed work items.

3

Fix CSV export freeze on large files

Engineering ticket linked to performance theme; targeted for next sprint.

Design dark mode spec for mobile

UX to produce mockups before dev estimate.

Scope SSO support for enterprise plan

Eng lead to write technical spec and rough timeline.

In Review

Follow-up work that is built or drafted and awaiting validation before closing the loop.

2

Validate export fix with reporting customer

Send build to customer who filed ticket #4021 for confirmation.

Review onboarding rework copy with support team

Check new first-run flow against original complaints.

Closed & Notified

Completed follow-up where the originating customer has been looped back in.

2

CSV export fix shipped, customer notified

Replied to ticket #4021 with release notes and thank-you note.

Onboarding update live, reviewers replied to

Responded to App Store reviewer mentioning the fix.

How to run this board

Step 1

Log every piece of incoming feedback as a task in New Feedback, tagging the source channel in the description.

Step 2

Review New Feedback regularly and group related items into named Theme tasks in Themed & Triaged, linking or noting the originating tickets.

Step 3

Once a theme or standalone request is worth committing to, move or create a task in Scheduled Follow-up with an owner and target sprint.

Step 4

Move tasks to In Review when work is built, drafted, or ready for customer validation.

Step 5

Close the loop by moving finished items to Closed & Notified only after the requesting customer has been informed.

AI agent usage

Run it with AI agents

Open MCP setup

An AI agent connected via the MCP server can watch New Feedback for incoming tasks, use get_task and list_tasks to detect duplicate or related requests, and automatically create theme-level tasks in Themed & Triaged. It can also flag when a theme accumulates enough linked tasks to recommend promotion into Scheduled Follow-up, and remind the team when items sit in In Review too long without customer notification.

# Customer Feedback Board Agent Instructions
Board columns: New Feedback, Themed & Triaged, Scheduled Follow-up, In Review, Closed & Notified.
- New feedback items (tickets, reviews, call notes) must be created as tasks in New Feedback via create_task.
- Use list_tasks on New Feedback to detect similar wording or repeated topics; group matches into a single theme task in Themed & Triaged using update_task or create_task, referencing original task IDs in the description.
- Only move a task into Scheduled Follow-up once it has an owner noted in the description.
- Before moving any task into Closed & Notified, confirm the description states the customer was notified; if not, keep it in In Review.
- Respect plan limits: free plan allows 1 project and 25 tasks total, so archive or delete stale Closed & Notified tasks with delete_task once confirmed resolved.
Scan New Feedback for tasks mentioning 'export' or 'crash' and group them into a single theme task in Themed & Triaged.
Check Scheduled Follow-up for tasks missing an owner in the description and flag them.
List all tasks in In Review that don't mention customer notification yet.

Learn more about the board-centric workflow in Kanban for AI Agents or open the MCP guide.

Frequently asked questions

How many customer feedback tasks can I track on the free plan?

The free plan supports 1 project with up to 25 tasks total across all columns, which works well for early-stage teams triaging a steady but manageable stream of feedback.

What happens when I outgrow the 25-task limit?

Upgrading to the pro plan ($12/mo or $96/yr) removes the task cap and lets you run this board alongside other projects without archiving old feedback prematurely.

Can an AI agent add feedback automatically?

Yes. Using the MCP server or REST API, an agent can call create_task to log incoming feedback into New Feedback and use update_task or move_task to progress items as they're triaged and resolved.

Does this board replace our support ticketing system?

No. It's meant to sit alongside your support tool, capturing themed, product-relevant feedback that needs follow-up work rather than replacing day-to-day ticket resolution.

Can I customize the column names?

Yes, columns are fully editable. The names used here (New Feedback, Themed & Triaged, Scheduled Follow-up, In Review, Closed & Notified) are a starting point you can rename to match your team's language.

How do keyboard shortcuts and the command palette help with triage?

Keyboard shortcuts and the command palette let you quickly create tasks, jump between columns, and move items without reaching for the mouse, which speeds up daily feedback triage sessions.

Related templates

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