Finalize pricing page copy
Write and get sign-off on final pricing tiers and feature comparison table for the launch page.
Product Startups
Product Launch Board
Ship your next release without dropping a single launch task
Launching a product means juggling copy, QA, press, and support all at once, and it's easy for a critical task to fall through the cracks in a messy doc or chat thread. This Product Launch Board template gives you a kanban board with five purpose-built columns, Prep, In Progress, Review, Launch Day, and Post-Launch, so every task from writing the pricing page to running the post-mortem stays visible from the first planning meeting through cleanup. Each column ships with real sample tasks you can edit immediately, and the whole board works with keyboard shortcuts, the command palette, and the MCP server so an AI agent can help manage it alongside your team.
kanboard.io/templates/product-launch
Template preview
Product Launch Board
5 columns
Prep
4Collect everything that needs to happen before launch: content, assets, approvals, and technical readiness checks.
Record product demo video
Script, record, and edit a 90-second walkthrough of core features for the landing page.
Set up analytics tracking
Install and verify event tracking for signup funnel and launch page conversions.
Draft press release
Write the announcement press release and get quotes from founders or key stakeholders.
In Progress
3Track launch tasks actively being worked on by the team right now.
Build launch day email sequence
Create the 3-email drip sequence to send to the waitlist on launch day and the following two days.
Configure onboarding flow
Implement the first-run experience so new signups understand core features immediately.
Prepare social media assets
Design launch graphics and write copy for Twitter/X, LinkedIn, and Product Hunt posts.
Review
3Hold tasks that are complete and waiting on approval, QA, or stakeholder sign-off before moving forward.
QA sign-off on checkout flow
Run through full purchase flow on staging to confirm no bugs before go-live.
Legal review of terms of service
Confirm updated terms and privacy policy are ready for public launch.
Founder review of launch announcement
Get final approval from founders on the Product Hunt and blog launch posts.
Launch Day
3Tasks that happen on the day of launch itself, kept visible so nothing gets missed during the chaos.
Publish Product Hunt listing
Submit the listing at 12:01am PT and monitor comments throughout the day.
Send launch announcement email
Trigger the email blast to the full waitlist and existing customer list.
Monitor support inbox
Have a team member watching support channels for signup issues or questions all day.
Post-Launch
3Cleanup, follow-up, and retrospective tasks that happen in the days after launch.
Send thank-you follow-up email
Email new signups a thank-you note with tips on getting started.
Compile launch metrics report
Pull signup, conversion, and traffic numbers from the first 48 hours into a summary doc.
Run launch retrospective
Schedule a team meeting to discuss what went well and what to improve for next time.
How to run this board
Step 1
Add every pre-launch task, copy, assets, QA, legal, into the Prep column as you plan.
Step 2
Move tasks to In Progress as teammates start active work on them.
Step 3
Shift completed work into Review for QA, legal, or founder sign-off before it's launch-ready.
Step 4
On launch day, work through the Launch Day column live and monitor for new issues.
Step 5
After launch, move remaining items to Post-Launch for follow-up emails, metrics review, and a retro.
AI agent usage
Run it with AI agents
This playbook lets an AI agent manage a product launch through Kanboard's MCP server, moving tasks across Prep, In Progress, Review, Launch Day, and Post-Launch columns as work advances. The agent creates tasks from launch checklists, updates statuses as teammates report progress, and flags blockers by checking task descriptions during standups, keeping the whole launch visible in one board.
## Product Launch Board Agent Rules
- Board columns: Prep, In Progress, Review, Launch Day, Post-Launch.
- New launch checklist items go into Prep via create_task.
- When a teammate starts work, move_task the item from Prep to In Progress.
- Completed work awaiting approval moves to Review; only move to Launch Day after explicit approval noted in task description.
- After the launch date passes, move remaining Launch Day tasks to Post-Launch for cleanup and retro items.
- Respect plan limits: free plan allows 1 project and 25 tasks total; do not create tasks beyond that cap without confirming plan upgrade.
- Use list_tasks before create_task to avoid duplicate launch checklist items.Move the 'Finalize pricing page copy' task from Prep to In Progress and add a note about the reviewer assigned.
Create a new task in Review for 'QA sign-off on checkout flow' and list all tasks currently in Review.
After launch day ends, move all remaining Launch Day tasks into Post-Launch and summarize what's left.
Learn more about the board-centric workflow in Kanban for AI Agents or open the MCP guide.
Frequently asked questions
How many tasks can I add to this launch board on the free plan?
The free plan supports 1 project with up to 25 tasks total, which covers a full launch checklist across all five columns. If you need more, the pro plan is $12/mo or $96/yr.
Can I customize the column names for my launch?
Yes, columns like Prep, In Progress, Review, Launch Day, and Post-Launch are fully editable on the kanban board to match your team's terminology.
Can an AI agent manage this board automatically?
Yes, using the MCP server you can connect an AI agent to create, update, and move tasks across columns automatically based on your launch checklist and team updates.
Does this template work for non-software product launches?
Yes, the column structure of Prep, In Progress, Review, Launch Day, and Post-Launch works for physical products, feature launches, or marketing campaigns, not just software.
What happens if I need more than one project for multiple launches?
The free plan is limited to 1 project, so if you're running multiple simultaneous launches you'll need the pro plan at $12/mo or $96/yr for additional projects.
Can I access this board outside the browser?
Yes, this board is accessible through the macOS app in addition to the web kanban board, and can also be managed via the REST API or MCP server.
Related templates
Ready to create this board?
Sign in and use the template to create a project with columns and sample tasks.